The Super Good Award is an internal company initiative launched in 2024 to provide a one-off, annual award of £50,000 to a charity nominated by a Baxters employee.
It’s good 2 give, which was established in 2010 and provides practical and mental health support to young cancer patients from 0-18 in Scotland, was nominated by Jude Smart, Brand Manager (Marketing).
It’s good 2 give funds four psychologists on the children’s oncology wards in Glasgow and Edinburgh Children’s Hospitals and provides an opportunity for patients and their families to escape and unwind in the calming and tranquil environment of the Ripple Retreat, a purpose-built, restful place on the shores of Loch Venachar, Callander, in the Loch Lomond and Trossachs National Park.
The £50,000 donation will support the fantastic work of It’s good 2 give by allowing 25 families to enjoy a much-needed escape at the Ripple Retreat, with a chance to create lasting memories away from the relentless treatment and daily struggles and stresses of cancer. For families who have lost a loved one, a stay at the retreat can be an invaluable aspect of their healing process.
Susan Milligan, Manager of the Ripple Retreat, said: “We would like to say a massive thanks to Baxters for this wonderful award. We are absolutely delighted that this incredible donation will allow us to support many families going through an unimaginably difficult time by offering some much-needed respite and invaluable time making memories together at our beautiful Ripple Retreat.”
Katy Baxter, European Head of Marketing at Baxters who leads the Baxters Charity Committee, said: “The Super Good Award is a key pillar of the Baxters Charity Committee activity led by our employees. We received some fantastic nominations, making it a really tough decision; however we are thrilled that It’s good 2 give was nominated by Jude and selected as the first recipient of the award.
“The Ripple Retreat is an amazing place providing benefits beyond measure to the young cancer patients and their families who can go there to escape for a little while in the most peaceful and stunning surroundings.”
Baxters will also be making a small donation to each of the eligible charities nominated by its employees for the Super Good Award.