Trussell is an anti-poverty charity and community of 1,400 food bank locations. They work together to ensure no one in the UK needs a food bank to survive, while providing emergency food and practical support for people left without enough money to live on.
Baxters’ selection of Trussell is set against the backdrop of a cost of living crisis which has exacerbated an already long-term increase in need for support provided by food banks.
Food banks in the Trussell community distributed more than 1.4 million emergency food parcels between April and September 2024, 69% higher than the same period five years ago with over 500,000 of those parcels provided for children.
The funding being provided by Baxters, in the first year of the partnership, will support projects that provide tailored advice on money matters and support to people facing hunger and hardship, as well as supporting the charity’s general body of work.
Zoe Pate, Head of Corporate Partnerships at Trussell, said: “Food banks are a lifeline for many but they are stretched to breaking point trying to help increasing numbers of people on the lowest incomes. The support from Baxters will help make sure that people who can’t afford life’s essentials have continued access to tailored financial advice, where specialised advisors help maximise income, and additional support. We are delighted to launch this partnership and are so thankful to Baxters for their support.”
The partnership forms a key pillar of Baxters charity activity. Aligned with the company’s ethos to ‘be different, be better’ and demonstrating its values in action, the partnership highlights Baxters commitment to giving back to the communities in which it operates through a national charity partnership.
Katy Baxter, European Head of Marketing at Baxters Food Group, commented: “We are very proud to work in partnership with Trussell, which undertakes tremendous work right across the UK supporting people experiencing hunger and hardship.
“We are inspired by the work carried out by Trussell and its community of food banks to provide immediate help to people who can’t afford life’s essentials but also the wider, holistic approach which aims to understand what is driving people to need a food bank and make sure systems to support people on the lowest incomes are fit for purpose.”